The Mystery of the LinkedIn Algorithm Decoded.
Want to get noticed on LinkedIn? Whether you’re job searching, building your brand, or attracting new business, understanding how LinkedIn’s algorithm works can help you increase visibility, build credibility, and attract the right opportunities.
LinkedIn acts a lot like a search engine, just like Google. And the key to getting found? Keywords.
In the past two months alone, six of my clients have landed jobs on LinkedIn simply by following these steps. Within weeks—some within hours—they had recruiters reaching out with potential roles. Why? Because they optimized their profiles, making them easy to find.
Most people haven’t done this. When you do, you instantly put yourself in the top percentiles of LinkedIn users, meaning more profile views, more inbound opportunities, and more career options.
Let’s dive into the 8 steps to get you noticed on LinkedIn 👇
1. Optimize Your LinkedIn Profile (Make It Work for You, Not Against You)
Before you start posting, make sure your profile is search-friendly and clearly tells people who you are, what you do, and how you add value.
✔ Use a professional photo (clear and engaging)
✔ Make your headline more than a job title—showcase your value
✔ Write a compelling ‘About’ section—tell your career story
✔ Use keywords throughout your profile (LinkedIn prioritizes profiles that match recruiter searches)
If recruiters or hiring managers searched for someone in your industry right now, would your profile show up? If not, you’re invisible.
2. Post at the Right Time (Timing Matters!)
Posting at peak engagement times helps your content get seen by more people.
🕙 Tuesdays & Thursdays: 10 AM – 12 PM, 5–6 PM
🕖 Wednesdays & Fridays: 7:30–8:30 AM, 10 AM, 12 PM
3. Engage With Other People’s Content (Don’t Just Post—Participate!)
If you only scroll but never engage, your content won’t be prioritized. LinkedIn favors active users.
✔ Comment on industry posts with real insights (not just “Great post!”)
✔ Like & share relevant content (but add your own perspective)
✔ Tag people when sharing insights or asking questions
When you interact, your name shows up in front of their audience too—expanding your reach without even posting.
4. Use Keywords in Your Profile & Posts (Think Like a Search Engine)
Most people don’t realize that LinkedIn is a search engine. Recruiters, hiring managers, and potential clients use keywords to find people just like you.
✔ Use keywords in your headline, About section, experience, and skills
✔ Add industry-related terms in your posts to appear in searches
✔ Research what words your ideal audience is searching for
Example: If you’re a Project Manager, your headline shouldn’t just say “Project Manager.” Instead:
Project Manager | Agile & Scrum | SaaS Implementation | Process Optimization
By optimizing your LinkedIn for search, you automatically rank higher in recruiter searches—which means more profile views and more inbound opportunities.
5. Personalize Connection Requests (Stop Clicking “Connect” Without a Message)
If you’re serious about networking, don’t send generic connection requests. Instead, add a quick, personalized note explaining:
✔ How you know them (mutual connections, same industry, etc.)
✔ Why you want to connect (shared interests, recent post, etc.)
✔ Something meaningful (a compliment, a reference, or a question)
Example:
"Hi [Name], I loved your recent post on [topic]—it really resonated! I’d love to connect and follow your insights. Looking forward to staying in touch!"
Taking 10 extra seconds to personalize your message makes a huge difference.
6. Get Endorsements & Recommendations (They Act Like Social Proof)
People trust what others say about you more than what you say about yourself.
✔ Endorsements for key skills (ask colleagues to endorse you!)
✔ Recommendations from peers, managers, or clients (return the favor!)
Having others vouch for your expertise makes a huge impact when recruiters check out your profile.
7. Join & Engage in LinkedIn Groups (Your Secret Visibility Booster)
Most people underestimate the power of LinkedIn Groups. These communities help you build authority, connect with the right people, and expand your reach.
✔ Join groups related to your industry or expertise
✔ Participate in discussions, answer questions, and share insights
✔ Connect with active group members to grow your network faster
Groups give you built-in engagement—use them!
8. Update Your Profile Regularly (LinkedIn Likes Fresh Content!)
A stale profile sends the wrong signal—it looks like you’re not active. LinkedIn favors profiles that are updated often.
✔ Refresh your headline & About section every few months
✔ Add new projects, skills, or achievements as they happen
✔ Keep your featured section current with key posts, articles, or links
Final Takeaway: Visibility = Opportunities. Take Control of Your LinkedIn Presence NOW.
Here’s the reality: Most people do not optimize their LinkedIn profiles. That means if you do—even just the basics—you instantly rise to the top percentiles of users.
✔ Make your profile search-friendly
✔ Post valuable content consistently
✔ Engage with your network & industry
The best time to optimize your LinkedIn was yesterday. The second best time? Right now.
💡 I challenge you: Update ONE thing on your LinkedIn profile today?
